At the beginning of the last century, picturesque spots were selected in the green areas of Paris, where families gathered with their cars; the women dressed in elegant dresses designed by the most famous couturiers of the time.
In those years, the cars were handmade, each owner had the possibility to choose the colors, the fabrics, the leather, the wood and accessories; each piece was unique. The selection of the most distinctive car at these gatherings gave rise to the elegance contests.
MAJOR INTERNATIONAL ELEGANCE CONTESTS
It is the most prestigious and longest running car show in Mexico and one of the most distinguished social gatherings.
It has been organized for more than three decades in Mexico and is followed by tens of thousands of people.
The extensive natural area in which it is held, is an unparalleled forum to exhibit more than four hundred collector vehicles, which are evaluated and awarded for their history, originality, state of conservation, and excellence in restoration.
INFORMATION ABOUT THE THIRTY-FIFTH EDITION
It will take place on April 22 and 23, 2023 in its traditional location, Las Caballerizas restaurant in Huixquilucan, State of Mexico. Due to its size, the quality of the exhibition and the activities that distinguish it, it is recognized as one of the most important in the world.
It will be celebrated a new edition of the International Grand Concours d’Elegance, with the public that appreciates it, the press that praises it, the brands that support it and, of course, the enthusiastic collectors who present the wonderful historical collection.
The organization of this great and incomparable event is of extreme importance for the preservation of automotive history. Thanks to the dedication and passion of the collectors, every year there is a remarkable improvement in the presentation and originality of the exhibits.
The International Concours d’Elegance is a stimulus for the generation of thousands of jobs related to restoration and maintenance work.
SPONSORS AND EXHIBITORS
The majesty of this event arouses emotions, which motivate the public’s interest in the products and services of the participating companies.
The International Grand Concourse of Elegance opens opportunities for brands to develop and strengthen themselves.
ALIGNING WITH EXCELLENCE
The International Grand Concours d’Elegance is not only Mexico’s largest and most valuable automotive exhibition, it has also established itself as a social festival of great importance.
All work is carried out in coordination with each brand to define a strategy that brings the greatest benefits.
The promotional and public relations campaign, ensures the presence of the target audience and the interest of tens of thousands of followers. The communication is aimed at a niche market with high purchasing power, which appreciates high-class events.
Media, opinion leaders, personalities and the public share images, videos and messages that generate millions of interactions.