“To buy a car at auction, you have to think as if you’re buying a work of art” – Roamhy Heras

With a nearly 20-year career dedicated to the auction industry, Roamhy Heras has been specializing in classic and race car auctions worldwide.

In an exclusive interview with Centro de Auilões, Roamhy shares his experience with vehicle events and auctions, such as the Gran Concurso Internacional de Elegancia, promoted by JP Auctions and Subastas en México.

This will be an international, face-to-face and online event that will bring together a wide range of collector vehicles and other works of art.

Centro de Leilões, 2023

INFORMATION ABOUT THE THIRTY-FIFTH EDITION OF THE GREAT ELEGANCE CONTEST AUCTION

It will take place on April 22 and 23, 2023 at its traditional venue, Las Caballerizas restaurant in Huixquilucan, State of Mexico. Due to its size, the quality of the exhibition and the activities that distinguish it, it is recognized as one of the most important in the world.

We will celebrate a new edition of the International Grand Concours d’Elegance, with the public that appreciates it, the press that praises it, the brands that support it and, of course, the enthusiastic collectors who present the wonderful historical collection.

SPONSORS AND EXHIBITORS

The majesty of this event arouses emotions, which motivate the public’s interest in the products and services of the participating companies.

The International Grand Concours d’Elegance opens opportunities for brands to develop and strengthen themselves.

ALIGNING WITH EXCELLENCE

The International Grand Concours d’Elegance is not only Mexico’s largest and most valuable automotive exhibition, it has also established itself as a social festival of great importance.

All work is carried out in coordination with each brand to define a strategy that brings the greatest benefits.

COMMUNICATION

The promotional and public relations campaign, ensures the presence of the target audience and the interest of tens of thousands of followers. The communication is aimed at a niche market with high purchasing power, which appreciates high-class events.

Media, opinion leaders, personalities and the public share images, videos and messages that generate millions of interactions.